---
source_id: TASK-MARKETING-001
date: 2026-09-10
owner: Workshop lead
status: assignment
---

# Marketing assignment: make Northstar clear without overclaiming

You have 50 minutes to prepare publication-ready recommendations from the supplied
synthetic case. The raw copy is not authoritative merely because it sounds confident.

## Use these sources

- `00-brief/`
- `02-product-and-demo/`
- `03-marketing-and-communications/`
- `07-inbox/inbox-marketing@northstar-demo.invalid.md`

In `requirements-matrix.csv`, the `source` column records upstream provenance.
If that upstream file is not in your role package, cite and assess the `REQ-*` row
you can actually open; do not imply that you inspected the unavailable source.

## Deliverables

Complete `08-output-templates/campaign-plan-template.md` with:

1. a claim-check table with source IDs;
2. revised website copy in the approved voice;
3. three LinkedIn drafts for leadership, technical/UAS, and employer audiences;
4. a verification list with human owners and a publication recommendation.

Before submission, open every cited source and check the wording against what it
actually establishes. Record one AI suggestion you rejected or corrected and why.

Suggested timebox: 10 minutes to map sources, 15 minutes to check claims, 20 minutes
to rewrite, and 5 minutes to verify and prepare a two-minute presentation.

## Stretch

Turn your prompt sequence into a six-step reusable workflow for responsible claim review.