---
source_id: BRIEF-002
date: 2026-09-10
owner: Workshop lead
status: authoritative workshop brief
---

# Roles and goals

Each group works from one functional perspective:

- **Sales:** decide whether and how to pursue the opportunity.
- **Marketing:** create credible communication without unsupported claims.
- **Finance:** compare scenarios and expose weak assumptions.
- **HR:** identify capability, availability, and staffing risks.
- **Leadership:** make a conditional decision under uncertainty.

Every group must:

1. distinguish facts, interpretations, and recommendations;
2. cite source IDs for important claims;
3. list unresolved questions and their human owner;
4. identify at least one place where AI output required correction or challenge;
5. present its recommendation in two minutes.