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GeoNordic brand voice

Source ID
VOICE-001
Date
2026-07-20
Owner
GeoNordic Brand
Status
approved synthetic guide
Original file
brand-voice-guide.md

Write with calm confidence. Prefer concrete verbs and bounded claims over superlatives.

  • Say what the product does, under which conditions, and who remains accountable.
  • Distinguish released, beta, pilot, planned, and requested capabilities.
  • Never turn a draft, forecast, customer question, or competitor note into a fact.
  • Avoid “revolutionary”, “seamless”, “fully autonomous”, and “works everywhere”.
  • Name uncertainty and the human verification owner when evidence is incomplete.