Marketing assignment: make Northstar clear without overclaiming

Source ID: TASK-MARKETING-001
Date: 2026-09-10
Owner: Workshop lead
Status: assignment
Original file: marketing.md

You have 50 minutes to prepare publication-ready recommendations from the supplied synthetic case. The raw copy is not authoritative merely because it sounds confident.

Use these sources

00-brief/
02-product-and-demo/
03-marketing-and-communications/
07-inbox/[email protected]

In requirements-matrix.csv, the source column records upstream provenance. If that upstream file is not in your role package, cite and assess the REQ-* row you can actually open; do not imply that you inspected the unavailable source.

Deliverables

Complete 08-output-templates/campaign-plan-template.md with:

a claim-check table with source IDs;
revised website copy in the approved voice;
three LinkedIn drafts for leadership, technical/UAS, and employer audiences;
a verification list with human owners and a publication recommendation.

Before submission, open every cited source and check the wording against what it actually establishes. Record one AI suggestion you rejected or corrected and why.

Suggested timebox: 10 minutes to map sources, 15 minutes to check claims, 20 minutes to rewrite, and 5 minutes to verify and prepare a two-minute presentation.

Stretch

Turn your prompt sequence into a six-step reusable workflow for responsible claim review.